Taking a Stand Against Racism

We are excited to collaborate with Show Racism the Red Card, the UK’s largest anti-racism educational charity. We will be donating 20% of the profits of the merchandise sold back to Show Racism the Red Card. This is to help with their programming to help tackle racism in society. Across the UK, Show Racism the Red Card provides educational sessions to more than 50,000 individuals per year.



Show Racism The Red Card is an anti-racism educational charity. They aim to combat racism through enabling role models, to present an anti-racist message to young people and others.

Sport for Good

 To this day Show Racism the Red Card continues to utilize the high-profile status of football and football players to help tackle racism in society and has also expanded into other sports. The majority of the campaign’s work involves the delivery of educational workshops to young people and adults in schools, workplaces and at events held in football stadiums.



Show Racism the Red Card

In addition to the direct education of young people and adults, Show Racism the Red Card produces educational resources, to challenge misconceptions, stereotypes and negative attitudes in society. The charity’s educational films feature a range of professional football players such as Harry Kane, Deli Ali, Alex Oxlade-Chamberlain, Jordan Pickford, Trent Alexander-Arnold, Harry Maguire, Eni Aluko alongside England and Wales managers, Gareth Southgate and Ryan Giggs respectively.


The films address a range of issues surrounding racism and help teachers and other training professionals to deliver training in their schools and workplaces. Each of the charity’s films is accompanied by an education pack, which contains lesson plans and activities for all ages.


Show Racism the Red Card works extensively across the UK and has offices in North East England, East England (also covering South East England and London), Scotland (Glasgow) and Wales (Cardiff). In Scotland and Wales, the campaign also plays a role in tackling racism within professional and grass-roots football. To find out how you can get involved with the campaign click on the button below.


Proud Supporters

Karen Men's and Women's National Soccer Team | Karen Football Association